Is Your Website Mobile First Index Ready?

Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Outlined below are pointers to help you know of changes that your website needs.

It is no secret that a website that loads in the shortest time possible is the delight of every user. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.

Blocking of elements such as JavaScript on mobile devices in the past was helpful since they used to cause drag. The smartphone has however brought in a paradigm shift thanks to its ability to handle such. There are even some that are superior to computers meaning there is no need to block the likes of JavaScript. Considering that processing and categorizing of images is something that Googlebots are able to do, it would actually be advantageous if the images were to be included.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. A prudent thing to do would be keeping pop-ups away from your mobile site.

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