Top Features a Contractor Website Must Have If you’re a contractor, it makes sense that you should have a website that helps market your services. You could be involved in roofing, plumbing, or landscaping, but operating a functional company website can help grow your business in the market and boost your revenues. However, there are best practices for contractor websites that are vital to the online success of such businesses. Read on to find out about vital, standard elements that should be included in your contractor website: Appealing Design
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Perceptions should not be underrated when it comes to designing your contractor website. Your website should have a design and layout that projects your brand positively online. When a website is not professionally designed, potential customers may not receive so well.
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User-Friendly Prospective customers should not have a hard time accessing any part of your contractor website. Your website should have self-explanatory navigation such that customers need not always refer to a tutorial to know which sections of your site they should visit to accomplish actions vital to your company, such as ask questions, buy, or register. Responsiveness Recent statistics show that the majority of web traffic is coming from mobile devices such as smart phones and tablets. But the website you’re offering for access via desktops cannot be the same as that for smaller mobile devices because of issues such as navigation and readability. At the same time, it’s costly to build and run two separate contractor websites, one for mobile access and another for desktop use. Reactive design is the best strategy for netting maximum traffic from both mobile and desktop sources. This kind of design entails developing one site with the ability to adjust its attributes, for example fonts and navigation, to enable easy viewing on the screen of the visitor’s device. Valuable Content and SEO After creating a website, great content will give it life and meaning. As such, provide valuable onsite content that drives visitors into making a desired move. This content must be optimized around certain keywords that potential customers are typing on Google while looking for the type of service you’re offering. Optimizing your content this way will result in higher search results page rankings and ultimately, more qualified web traffic. Your Portfolio If you want to attract new customers, one way to win their confidence is by providing a portfolio that showcases your previous projects and customers. In case new customers arrive at your website and notice that your past customers are satisfied with the quality of your service, your portfolio is offer a priceless endorsement for the cost of nothing. If you need to give your online business a meaningful, profitable presence, these best practices for contractor websites should be observed.